What’s Stopping Your Charleston Home From Selling?

By The Living Well Group

Charlsi Kelley and Sarah Kozlik are the dynamic leadership duo behind The Living Well Group Charleston, a top-performing real estate team known for its personalized service and deep commitment to client success.

What keeps homes from selling in summer? Picture this: You listed your home expecting it to sell quickly, but it’s been weeks and you’re still waiting. No offers. Fewer showings. A growing sense of frustration. Many homeowners are realizing that the summer 2025 market isn’t what it was earlier this year.

More homes are hitting the market and buyers have more options. And with interest rates still high, they’re being more selective. The good news is that there are clear reasons homes sit and practical ways to turn things around. Here are three things you can do to sell quickly and for the best price this summer:

1. Check your prices. Pricing is often the first issue. A number that made sense in the spring may not hold up today. With more competition, buyers are comparing every home they see. They’ll keep moving if the price feels too high for what you’re offering. This is where a fresh market analysis helps. Ask your agent to look at sales from the last 30 days, not last quarter. A small adjustment could attract renewed interest if your prices are no longer competitive.

2. Fix the things that turn buyers off. Today’s buyers are cautious. Many are using all their available funds to close, so they aren’t looking for homes that need repairs. Minor issues like scuffed walls, dripping faucets, or worn carpet can make a home feel neglected. You don’t need a complete remodel, but minor updates matter. Paint touch-ups, clean spaces, and simple repairs go a long way. Also, make it easy for people to see your home. If showing times are limited, your buyer pool shrinks. The more access you give, the more chances you have to get offers.

3. Update your marketing strategies. The more eyes we get on your property, the better your chances of attracting serious offers. A good marketing strategy includes more than just posting photos - it’s also about your home’s showing availability, how responsive your agent is, and how good your home looks in photos. We always recommend launching your home with a fully open weekend, including open houses. If possible, we even suggest taking a short vacation so your home stays spotless and accessible.

In 2025, you can’t just upload a few photos and hope for the best. Make your home available and avoid restrictive showing windows or limited access. Professional photos and video walkthroughs are important, especially for out-of-state buyers. You won’t get results with a few iPhone photos and no clear strategy. Your agent should also be answering calls, following up with other agents, and actively promoting your listing across the right platforms.

If your home has been sitting with little interest, now is the time to act. A few focused changes can make a real difference. We’d be happy to take a closer look and give you a custom plan to help your home get the attention it deserves. Reach out today at (843) 822-7323 or info@livingwellcharleston.com. Let’s make your home the next one to sell.